Consumers today have numerous convenient ways to access online information about services and products. To be successful in a crowded marketplace, smart businesses will leverage the power of branded videos.
Learn 5 Ways Branded Videos Can Benefit Your Business:
1. Improve ROI
In the digital era, innovative marketing is essential to cutting through distractions and reaching customers. Video showcases your products efficiently while improving customer retention of information. You can also choose from various options, such as short-form videos, customer testimonials, or behind-the-scenes videos, depending on your brand goals. In a recent survey, 87 percent of marketing professionals agreed that videos provided a positive return on investment.
2. Improve Customer Engagement
Evolution hardwired the human brain to respond to stories. Branded videos allow your marketing department to tell your company’s story persuasively to customers and communicate your distinctive mission, history, and vision. In a social media age, customers look for brands that align with their values and want to interact with them. Branded videos will improve your engagement metrics by keeping customers online longer and allowing them to participate in immersive and educational product demonstrations.
3. Increase Brand Awareness
Successful companies invest significant resources in building a brand. The typical start-up can expect to spend 12-15 percent of its budget on branding, while mid-tier and established companies often spend 10 percent of annual revenues on this core function.
High-quality videos are an excellent way to reach your target audience and reinforce brand awareness of your logo, corporate colors, key design elements, and corporate slogan. The marketing effect of branded videos multiplies as customers share videos through social media accounts.
Amplifying your message through the strategic use of video can be vital if your company wants to target Gen-Z consumers, as 91 percent of this cohort prefer videos to any other marketing tool and share them frequently.
4. Improve SEO and Online Visibility
Search engine optimization (SEO) is today’s gold standard of digital marketing. The quality of your content matters, but even the best content must also be accessible on search engines (especially Google) to make a difference to your bottom line. Research from December 2022 indicates that the top three Google search links get 52.33 percent of consumer clicks, while only 9.47 percent will click on the second page of Google rankings.
The better your SEO, the higher your content will rank in an online search, which makes it easier for customers to connect with your products. Branded videos allow you to optimize your content with high-ranking keywords and metadata and thereby elevate your position on search engine results pages (SERP). Because videos are also more likely to be shared as backlinks in new content, they further boost your SEO position.
5. Increase Conversion Rates
The ultimate point of marketing is to increase conversion rates (the percentage of clients or customers who decide to purchase your product). Brand awareness helps with this goal, but having a million people visit your site only matters if many of these visitors convert to paying customers. Conversion optimization strategies that use branded videos excel at boosting conversion rates. In one survey, for example, 78 percent of consumers confirmed that a branded video influenced them to purchase an app or software.
Work With an Expert Crew to Produce Stellar Branded Content
Branded videos increase business visibility, improve customer engagement, and help to boost revenue in a crowded marketplace. Contact Ghost Atomic Pictures today to discuss how we can help you maximize the impact of your video marketing budget.